Clémence de Ligny · Creative Strategist
Hi, I'm Clem. I make ads that drive growth for consumer apps. I learn the audience, brief the creators, and run the tests that separate winners from noise.
Most recently at Beside and Staycation.
Selected Work
// pick a client
Capabilities
// what I actually doI run the whole loop: concept to asset to scaled spend.
- Strategy & positioning
- Performance analysis
- Hook & format testing
- Meta campaigns
- Scaling winners
- Testing structure
- Sourcing & briefing
- Creator management
- Partnerships
- Static design
- Video editing
- Concept → asset
About
// the person behind itI started out as a health and science journalist. The job hasn't really changed: find the angle, make it clear, make people care. These days I just do it for consumer apps instead of magazines.
For about ten years I moved between journalism and marketing, reporting on medicine and science for Le Point and making video for NGOs along the way. Somewhere in there I started making social ads, and it stuck. I ended up making 300+ of them for three mental-health apps before moving into strategy.
Now I focus on creative strategy for consumer apps: the angles, the hooks, and the testing that tells us what's working. Most of what that looks like is in the work above.
